SEO Tips for iOS and Android apps Optimization

iOS Store Optimization:

·         On Page Optimization:

a.     Title: Title is an important space for ASO; Apple recommends fewer than 25 characters for app title. Make sure the app title clearly describes the app and what it does, but keep it short.

b.     Description: Describe the great features of your app and also why is deserves to be downloaded by people.

c.     Logo: This is a great way you can creatively express what your app does. Remember communicative logos make the best impact.

d.     Category: Choose the category of your app really wisely because this will be where people will find your app.

e.     Screenshot: Use the best screenshots to make sure people have a look into what the app looks like.

f.      Keywords: Apple also recommends using unique keywords over highly generic ones. Make strategic use of your keyword selection.

g.     Google Analytics

h.     Google Search Console

·         Off Page Optimization:

 .      Press release: Once the app is up the first thing to do is write a press release that attracts peoples’ attention.

a.     App rating/review: Rate the app for others to know of it and to tell the experience you’ve got of it.

b.     Social Media Optimization: Socialize the app and get more people to know of it.

c.     Content Marketing: Write about the app in the most appropriate places; make use of only authorized websites.

d.     E-mail Marketing: Choose E-mail marketing for best results for off page optimization.

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