iOS Store Optimization:
·
On
Page Optimization:
a.
Title: Title is an important space for ASO; Apple
recommends fewer than 25 characters for app title. Make sure the app title
clearly describes the app and what it does, but keep it short.
b.
Description: Describe the great features of your app
and also why is deserves to be downloaded by people.
c.
Logo: This is a great way you can creatively
express what your app does. Remember communicative logos make the best impact.
d.
Category: Choose the category of your app really
wisely because this will be where people will find your app.
e.
Screenshot: Use the best screenshots to make sure
people have a look into what the app looks like.
f.
Keywords: Apple also recommends using unique
keywords over highly generic ones. Make strategic use of your keyword
selection.
g.
Google
Analytics
h.
Google Search Console
·
Off
Page Optimization:
.
Press
release: Once the app is up
the first thing to do is write a press release that attracts peoples’
attention.
a.
App
rating/review: Rate the app for
others to know of it and to tell the experience you’ve got of it.
b.
Social
Media Optimization: Socialize the app
and get more people to know of it.
c.
Content
Marketing: Write about the
app in the most appropriate places; make use of only authorized websites.
d.
E-mail
Marketing: Choose E-mail
marketing for best results for off page optimization.