SEO Tips for iOS and Android apps Optimization

iOS Store Optimization:

·         On Page Optimization:

a.     Title: Title is an important space for ASO; Apple recommends fewer than 25 characters for app title. Make sure the app title clearly describes the app and what it does, but keep it short.

b.     Description: Describe the great features of your app and also why is deserves to be downloaded by people.

c.     Logo: This is a great way you can creatively express what your app does. Remember communicative logos make the best impact.

d.     Category: Choose the category of your app really wisely because this will be where people will find your app.

e.     Screenshot: Use the best screenshots to make sure people have a look into what the app looks like.

f.      Keywords: Apple also recommends using unique keywords over highly generic ones. Make strategic use of your keyword selection.

g.     Google Analytics

h.     Google Search Console

·         Off Page Optimization:

 .      Press release: Once the app is up the first thing to do is write a press release that attracts peoples’ attention.

a.     App rating/review: Rate the app for others to know of it and to tell the experience you’ve got of it.

b.     Social Media Optimization: Socialize the app and get more people to know of it.

c.     Content Marketing: Write about the app in the most appropriate places; make use of only authorized websites.

d.     E-mail Marketing: Choose E-mail marketing for best results for off page optimization.

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What is Search Console?

Google Search Console is a free service offered by Google that helps you monitor and maintain your site's presence in Google Search results. You don't have to sign up for Search Console for your site to be included in Google's search results, but doing so can help you understand how Google views your site and optimize its performance in search results.Learn more.